The App Store is dead.
No, hear me out. I know it’s been making more money than ever, but the financial figures only tell part of the story. Money may be up, probably due to subscriptions, but downloads are down. That is probably because, these days, what used to be the open range safari of an App Store is mostly catered for by a very few companies delivering the big apps that almost everybody uses (thing Facebook, Instagram, Snapchat, Google Maps) and a tiny bit of a few other things on the side that are probably struggling to survive (think Evernote).
That old concept that said all one needs in order to make a killer app and retire a millionaire hasn’t been cutting the threshold of reality since around 2014. Exceptions exist, true, but so do lottery winners, and none of us take lottery winning for granted; we’re smart enough to know the odds mean it’ll never happen to us.
Looking at games, specifically, the App Store is even more than dead. It’s a dead zombie walking. Have a look at all the charts and you will have a hard time finding a premium game; everything is freemium, and - by definition - a freemium game cannot be a good game. A good game is a game that’s focused on being a good game, usually by delivering a good narrative; a freemium game is a game that’s focused on drawing money out of the coffers of its players.
If Apple was truly caring for us, its users, it would offer search options where games are ranked in depending order of cost. Better yet, it would allow the option of ignoring freemium apps in the search.
If the iOS App Store is dying, then the tvOS App Store can never be said to have been alive in the first place. Sure, when the fourth generation Apple TV came out there was this promise that it would turn our living room into a gaming arena, but that was hampered by two factors:
First, those of us who wanted a gaming arena around their TV already had much superior options to do so with. Think PlayStation.
Second, anyone who tried the Siri remote that comes with the Apple TV will know it’s a pain to use when all one seeks to do is watch something on Netflix; for gaming purposes, it’s a total nightmare. Proper console like controllers can be purchased, yes, but they’re expensive and they are trapped in that chicken-and-egg conundrum of having the games first before bothering to buy a controller.
Into this scene Apple is now proposing to bring the Apple Arcade. For a fee rumoured to be $10 (USD) a month, users would be able to play some 100 games Apple had paid hundreds of millions ($500M, according to this report) for external game developers to create. Assuming the catalog will only grow in size over time, expect the Apple Arcade to open around September 2019 with the release of iOS 13.
Further, those Apple Arcade games would be playable on iOS (that’s iPhone and iPad for you), tvOS (Apple TV), and macOS. In effect, through iCloud sync, that would create an environment not unlike the Nintendo Switch’s: you could play at home on your big TV with a controller, then take the game with you to play when you’re out and about. Or even at work, but don’t tell anyone. The technical capabilities of these devices is certainly not far off the Switch’s, if not better in certain aspects.
The question is, what would Apple Arcade achieve? Would we be better off for its existence, or would it create a worse world as far as good games are concerned?
Naturally, the knee jerk reaction is to welcome any initiative where games receive proper funding and where games are being properly paid for. At first glance, Apple Arcade could be a life saver.
Nothing, however, is simple as it may seem. There is a lot to question with regards to Apple’s approach with Apple Arcade.
Consider the developers it had engaged. The likes of Will Wright of Sim City and The Sims fame; or Hironobu Sakaguchi, the creator of Final Fantasy. Are these the sort of people that need Apple’s cash to create a good game in the first place?
Take a look at the companies Apple has been engaging with. Are Lego and Sega, to pick a couple, the sort of companies that have any problems releasing video games on their own?
Sure, there is nothing wrong with us having more games from these makers. Spare a thought, though, for the small indie developer out there, armed with fantastic ideas and no funding: what hope lies in their future when all the money goes towards the already rich and famous? Worse, who in their sound mind would pay to buy their games when they’re already paying $10 a month to Apple Arcade?
Apple Arcade could be a boon for all those involved, but it could be a disaster for all those left out. And those left behind are the majority of developers out there, the ones that - once upon a time - helped Apple make the App Store the giant it is.
Me, I’d rather see Apple spend its money on smaller developers. Or initiate some sort of a program that would allow them to come up with something, rather than invest in the already tried and tested that we are generally saturated with already.
Then there is the discussion on whether $10 a month would work. Most of us are already spending considerable sums a month on various entertainment subscriptions, be they cable or Netflix for video or Spotify and Apple Music for music. Gamers are already paying for the likes of PlayStation Plus or Nintendo’s generally struggling online service. Do we care to add the considerable sum of $10 a month on top? $120 a year?
I expect many, if not most, to be pushed back by this price. Personally, I’d love to pay for games but I hardly get the time to play them; spending $10 a month when I can only play 1-2 hours a week seems highly irrational to me, no matter the good thoughts that paying for good games bring.
I would have preferred some sort of a tiered payment structure that could ease the pain.
Last, but not least (at least for yours truly), is the matter of privacy.
Ads, tracking, and data harvesting are the hidden bane of modern gaming. Most people are unaware or turn a blind eye, but there are hardly any games or games platforms out there that don’t watch you as you’re playing and go home to talk about it to anyone willing to pay. Most game publishers consider the money they earn through these avenues another legitimate revenue streams, but in effect they are selling our data - who we are - to the highest bidder (and to the lowest as well).
Do you really want anyone out there to know what you’re playing, when you’re playing, and where you’re playing? Maybe you’d consider that data harmless; but it is not so harmless when it is added to data collected about you elsewhere, which allows companies like Facebook to categorise who you are to an extremely fine degree so that the likes of Brexit and Donald Trump can then be sold on to you.
Call me old fashioned, but when I read a book I like to do so by myself. And when I play a game, I also like to do so by myself. Therefore, when Apple announced its Apple Arcade games would come with no in app purchases, no ads, and no tracking, that was - by far - the thing that attracted me most to this service. No longer will I have to switch my phone offline in order to be able to privately play a game without some nasty company like Facebook peering over my shoulder!
The questions I had (and still have) is, how private is private? I have seen (and reported) cases where a company states one thing with regards to privacy but does another thing altogether. Where will Apple lie on this spectrum?
We still don’t know, because Apple Arcade isn’t out yet. And we would have to constantly check in order to be sure over time. However, we got a bit of a promising glimpse into the future when Apple released its own game, for the first time in goddess knows when, to the App Store. This free game is called Warren Buffett's Paper Wizard.
Granted, it’s not much of a game; the back story suggests it’s more of a joke. Regardless, last time I checked yours truly was holding the #8 high score in the world. Not bad for a n00b.
More importantly, yours truly checked Paper Wizard to see if Apple is true to its word when it comes to privacy and tracking. The image below shows all the internet connections made by my iPad while playing the game:
Let me translate it to you: other than normal iOS communications that the device does anyway, and other than saving my position to iCloud, no external ad agency, data harvester, or external analytics service was deployed. Assuming one trusts Apple (and one has to when buying an iPhone), things could not be better on the privacy front.
In conclusion, let me ask again: would Apple Arcade improve the world of gaming or hamper it?
We don’t know yet. Personally, I hope it would; it could be the last time a company with coffers as big as Apple’s decides to invest in gaming. But I suspect some sort of a mixed bag that easily could, if Apple doesn’t pay enough attention, actually reinforce the current status quo. Do we want to continue living in a world where only big companies can release games, and therefore those games they do release tend to come off the uninspiring pre-established moulds?