Sunday, 23 October 2011

The Newsletter

I recently volunteered to work on the company newsletter at work. Everyone needs to start somewhere; today I'll write for the company newsletter, tomorrow I'll edit The Guardian kind of thing.
In the rush to publish our first edition I ended up writing a travel column about my own travels. I found the exercise quite interesting because I was essentially writing the same travel account as the one I wrote for this blog, only that I had to adapt my writing to my target audience. Instead of a no holds barred approach I had to write a politically correct piece (I'm sure some people will never believe I'm capable of that); instead of having as much space as I wanted I was limited to just a few paragraphs to make my statement on; and instead of my preferred mode of American English typing I had to use Australian/English English (e.g., catalogue instead of catalog).
You can find the results below. Before leaving you off, let me note I consider it interesting that despite all of the above "obstacles", the general message manages to stay the same. Our travels were a bitter sweet symphony:

My wife is English and I am from Israel, so we went for the obligatory family visits. That is, we showed the rest of our family the wonders of our four year old son. In between we stopped at Amsterdam and Singapore so that we could actually have some fun. As can be expected when planning so much and with so many people involved, we had our ups and downs.
At the UK we enjoyed ourselves visiting the Lake District and then Wales, in particular South Wales. Both are spectacular, but as far as I could tell the latter looks nothing like the New one. On the other hand, driving in the UK is less than spectacular: we found ourselves perpetually staring at the rear end of every slow moving tractor in the kingdom.
It’s been almost a decade since I visited mainland Europe, and the sights of Amsterdam’s classic attractions reminded me of stuff I miss living in Australia. Our son did have his moment under the limelight, shouting “this is boring!” at the top of his voice while we were admiring Vermeer’s The Milkmaid in the middle of the quiet but otherwise crowded Rijksmuseum. This was my first time at Amsterdam without paying a visit to the Red Light District – blame him!
In Israel it was good to see the family, my childhood friends, and all the food I grew up on (losing those extra kilos will take a while). It was also hot, to a level that severely subdued our enthusiasm to go outdoors. Hard to believe I used to regard the heat as normal for the majority of my life.
By Singapore we were used to the heat but also tired and sick (my son’s asthma doesn’t like being on an airplane for too long). We stayed at a plush hotel, but it was still good to be back home and to return to work, where everything is quiet and predictable. That is, more quiet and more predictable than a jet lagged four year old.

Image by FontShop, Creative Commons license


Uri said...

Is that a direct copy&paste? you wrote "is a less ".

Overall, far less ranting, so the tone is much more positive.

Couldn't you at least made the first letters read "there is no god" or something?

Moshe Reuveni said...

1. Thanks for the correction. It used to be "is a less than spectacular experience" but I've shortened it. The version I copied & pasted here was the first one; I don't know if that mistake went into the final product.
2. Far less ranting, much less substance.
3. I'll try to implement that for our Christmas edition.

Moshe Reuveni said...

I checked the newsletter that actually went out and it had the "is a less" error in it, too. Yes, even though it was proof read by five people, I'm still ashamed of myself.
Think I'll fire my editor.