Tuesday, 9 November 2010

The Price of Ignorance


Dollar Heart
Originally uploaded by cmpalmer

Usually it’s hard to quantify ignorance, but some times opportunities present themselves to allow you to put an exact price tag. Opportunities such as my web-phobic family looking for a special dental flossing contraption they were unable to put their hands on at Israel.

  • Given the short notice given to us, we had to get the gizmo from a shop for $180.
  • Amazon sells the same device for $52. Although they won’t ship it out of the USA, there are plenty of easy and legitimate ways to get it done at a cost of about $30.
  • On eBay one can find multiple incarnations of USA shops selling the device for $50 to $55 and shipping it overseas for $15.

As you can see, the price of ignorance in this case is around $120. It sounds even better in percentages: ignorance costs you more than 250%.

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