Monday, 19 June 2006

Formerly driven automobiles

We noticed that in ads of all sorts - newspaper, radio and late night TV - they no longer call "used cars" "used cars". No no, the places that sell them have nothing to do with used cars, god forbid!
They are all into a new line of business now - "preowned vehicles". And that is, obviously, a totally different affair. Do you think, even for a minute, that someone selling you a "preowned vehicle" will try to rip you off the way a "used car" salesman would? You have to be kidding!
The sad thing about it is that there must be a reason behind this exercise in denomination. Someone must have figured out that this sells more cars, that people prefer a sophisticated "preowned vehicle" over bogan "used car". Which doesn't really project a nice image of us, does it? It's yet another proof that we've stopped consuming for function but rather we consume for the sake of consumption.
I wonder what new brand they would have for "preowned vehicles" once people get fed up with this one. Feel free to suggest your tag - I put my suggestion as the headline.

3 comments:

K Williams said...

Renewed occupancy transportation device

Moshe Reuveni said...

Good pick! It could also be used for hover crafts and magic carpets!

K Williams said...

Hey - where's the headline? I was actually in my hotel room in Sydney. Watching the traffic just before The Bridge at a standstill inspired me...